Mass advertising campaign in western media for investments in Bulgaria

A large scale advertising campaign is to be launched as of March in western mass media presenting Bulgaria as a good place to invest.

Among the media where commercial slots have already been bought are The Economist, Financial Times, Business Week, The Wall Street Journal, on their web sites and in two TV channels. The ads campaign will be on for three months, said Borislav Stefanov, CEO of the Bulgarian Agency for Investments. He further explained that advertising printed matter is about to be ready. The points of the campaign will put forth this country’s advantages as an investment destination as well as particular industries - machine building, electronics, food industry and outsourcing.

Adapted from Bulgarian National Radio