Saky health resort centres plan to unite in promoting the brand of Saky therapeutic mud

«Sanatoria should unite to promote a single brand, including Saky Lake. This is a unique water body on which all Saky health centres depend. Its mud, brine, saturated with many natural micronutrient elements bring health to people», - said Deputy Director of marketing and sales of the «Saky» health resort complex Mrs. Yelena Bukach.

Promotion of a single brand, in her view, is very important in order to save the lake, develop research, and to introduce new techniques. «The Dead Sea is known all over the world, although by medicinal effects, and perspective of development Saky Lake in many aspects exceeds this well-publicized brand,» - she said.

English translation by BSN